What stage does my product idea need to be at to work with Launch Lab?

We work with ideas at any stage - from napkin sketches to functional prototypes. The earlier you involve us, the more we can help you avoid costly mistakes and optimize your path to market.

How long does it take to launch a product with Launch Lab?

Most products take 12-18 months from concept to retail placement, depending on complexity. We'll give you a realistic timeline during our initial consultation based on your specific product and goals.

How much does product development and launch cost?

Investment varies greatly by product complexity, but most successful launches require $50,000-$200,000 total. We'll help you budget and plan for each phase, with options to spread costs over time.

Does Launch Lab help with patents and intellectual property?

Yes! We work with trusted IP attorneys and can guide you through the patent process, trademark registration, and protecting your intellectual property throughout development.

How it Works

From Concepts to Commerce — We Make It Happen

At Launch Lab, we know that every breakthrough idea deserves expert guidance to reach its full market potential. For over 70+ years of combined experience, our foundation in retail expertise has helped us perfect the art of product development — from initial concept refinement to successful retail placement — helping entrepreneurs turn innovative ideas into profitable businesses. Our proven development system has facilitated remarkable product launches across the U.S., working with established brands like Kodak, Hamilton Beach, Hunter Fan, and Wagner Spraytech, as well as first-time inventors bringing fresh innovations to market. With Launch Lab, you'll gain access to comprehensive product development expertise combined with unmatched retail relationships and market intelligence that transform concepts into successful consumer products.

Step-by-Step Sales Framework

Our Step-by-Step Sales Strategy Framework

1

Assess Your Products

We evaluate your existing products, manufacturing capabilities, and market positioning to identify the strongest opportunities and most profitable channels for your specific situation.

2

Identify Target Channels

Using our 70+ years of combined market intelligence, we pinpoint which retail channels, buyers, and sales strategies offer the best fit for your products and profit goals.

3

Position for Success

We develop strategic positioning, pricing strategies, and presentations that make your products irresistible to buyers and differentiate you from competitors.

4

Connect With Buyers

Through our established network, we facilitate direct introductions to decision-makers at major retailers, specialty stores, and direct marketing channels who can approve your products.

5

Manage and Optimize

We provide ongoing relationship management, performance monitoring, and strategic adjustments to maximize your sales results and identify new expansion opportunities.

Why Our Launch Process Works

🎯

Systematic Clarity

You'll always know the next step and what it means for your product launch, with clear milestones from concept to retail placement.

🏆

Comprehensive Expertise

Our team brings decades of hands-on experience across product design, manufacturing, and retail placement — all under one roof.

⚡

Smart Efficiency

We help you avoid costly development mistakes and wasted time by building products right from the start with retail success in mind.

🤝

True Partnership

We're not just consultants — we're development partners who build alongside you and succeed when your product reaches retail success.

Ready to Bring Your Idea to Life?

Don't let your idea collect dust for another day - it deserves to be seen, shared, and celebrated. Every breakthrough product started exactly where you are right now: with a spark of inspiration and the courage to act on it.

By taking action today, you're not just taking a step, you're making a commitment to yourself and to the success of your vision. Together, we'll shape your idea into something tangible, market-ready, and built to thrive.

Your future customers are already out there waiting.